Why has it become so difficult to post wine reviews?
I have been wandering around with this question in my head for almost 2 months now, and thinking back to why I started my blog gave me the answer.
As you probably all know, I am an architect.
In 2008 I graduated from college and started working as an apprentice in Brussels. 2 years later, in 2010, I could finally call myself a true architect.
I gained responsibilities in the office where I worked and started to manage my own agenda a bit more efficiently, which was not the case when I used to pull all nighters as an apprentice. I got home earlier, started to gain a bit more money, and felt the incredible need to express myself. Since I was drawing plans for someone else 10h a day, I really wanted something different to enjoy in my own private time. The result : I completely turned into a wine lover, and with the leading example of Gary Vaynerchuck, I found a platform to express myself : the internet!
So jellederoeck.tumblr.com was born, as well as my twitter handle : jellederoeck
Blogging about wine felt like a blessing.
I came home with so much energy and the need to do ‘something else’ that there was no question that those new bottles in the fridge or in some boxes next to the table would be left untouched. So I popped a cork, opened my laptop and would start typing and tasting like a madmen.
As you can read and see in the wine list above, I did 100+ weekly reviews without a hiccup. I impressed myself with that to be honest, but the wine force was with me.
However, things started to change when I decided to quit the office where I worked. Together with a friend of mine, we launched our own office 3 months ago : BORDER Architecten.
I had the naïve idea that by making this decision, I could take my wine blog also to the next level : with video blogs and a more creative way to approach wine. What I did not calculate was the fact that I would be working for myself every day now: drawing, developing ideas, talking to clients, teaching at the university, …
So this change enabled me to finally do my own thing as an architect 10h a day, and the need to talk, learn and blog about wine after those hours completely vanished. I really didn’t see that one coming and I guess this a big life lesson that I’ve learned about me as a person.
For some of the latest video blogs, I had to really push myself to make them, and that’s just a silly feeling, to be obliged to open a bottle of wine and say something about it. Balance is key.
Nowadays, after a day as an architect, I feel the need to work out, do some sports, be active and healthy. As a result, I drink a lot less wine.
But doing sports and being active makes me a lot more perceptive about flavors, food and wine, and I am starting to discover new wines and the frame in my head is shifting. Thinking about it, this might just initiate a whole new beginning. The next episode.
And, after 3 years of blogging, I still have a cave filled with great wines, and a group of close friends who are all curious and loving wine and life as much as I am.
I thank the lord of grapes for that every day.
So, is this the end of my blog? Off course not!
Will I pick up my wine of the week rhythm anytime soon? I guess not.
Will I be sharing pictures and thoughts about wine online? Duh!
Can you ask me anything (about wine) on social media? Absolutely!
Is my door open for you to share a good wine together? Always.
Thanks for sharing your thoughts and enjoy your next sip!